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Facebook implemented step by step, the Social Search (social search)

When you use the search bar from your profile, you’ll still get a dropdown list showing your friends and any Facebook Pages that you are a member/ fan of. However, now you’ll also automatically see in that list Pages that friends are members/ fans of, as well as connections of friends and other “globally relevant results.

via allfacebook.com

Dieses Tool hat für einen Tourismusmarketer wie immer zwei Seiten.
Positiv: Your own fan page / group is probably similar to potential customers (one is yes, "friends") displayed instead. This is the chance to come into contact with customers can be much higher.
Negative: For most users it is really only on page 2, no matter how relevant it actually would be for the search. This is possibly in further stages of this social search (see the fundamental contribution to the Facebook blog: http://www.facebook.com/notes/facebook-engineering/intro-to-facebook-search) different.
consequence: Extensive expansion of the fan base or group membership is based on achieving viral effects can be.
And who is not even on FB ...

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Posted via web from The Travel Technology Consultancy

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@ anywhere - Twitter will soon be everywhere - and the customer contact!

How this could work in practice, showed Williams based on a short demo video. It was shown that with a few clicks of a person or organization that is mentioned in the text or the author of the text can be followed via Twitter. And other details such as the last tweet of the person can be viewed directly, without having previously would go to the Twitter page.

via spiegel.de

If you twittering yet as a destination or hotel, you should start now though. "Twitter links" that are then distributed to the press articles on the ebay auction, etc. can provide instantly with potential customers to interact.
And these are just thoughts that come to mind when I read. Extensions to imagine any time.

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Posted via web from The Travel Technology Consultancy

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hotel and restaurant of Mr. Proper Study: For a first impression, there is no second chance: Hotelier

If an assessment once online, it is available - at worst, forever. The Internet has firmly established itself as a focal point for hotel and restaurant tips. A poor performance can have serious effects on the image of a hotel or a restaurant. This applies to all age groups. About 80 percent of 14 to 29-year-olds rely on Internet forums and communities. A closer look at the results shows that a third of the 60-year-olds surf the net for tips.

via hotelier.com

These survey results are from TNS Emnid in February 2010 (n = 1,022) were collected.
The estimates of the impact of social media have been so challenged again and again. Emnid, in the respect once a trusted institution.

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Posted via web from The Travel Technology Consultancy

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Facebook again with double-digit growth in Germany

via insidefacebook.com

Knapp 10% of the total German population is active on Facebook (at least once a month). A number that is very promising for all providers.
course, still not comparable with the penetration in the U.S..
And apparently they now also earn you money (see today's News).

Posted via web from The Travel Technology Consultancy