How this could work in practice, showed Williams based on a short demo video. It was shown that with a few clicks of a person or organization that is mentioned in the text or the author of the text can be followed via Twitter. And other details such as the last tweet of the person can be viewed directly, without having previously would go to the Twitter page.
via spiegel.de
If you twittering yet as a destination or hotel, you should start now though. "Twitter links" that are then distributed to the press articles on the ebay auction, etc. can provide instantly with potential customers to interact.
And these are just thoughts that come to mind when I read. Extensions to imagine any time.
Photo cc of red eye of einstein
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