When you use the search bar from your profile, you’ll still get a dropdown list showing your friends and any Facebook Pages that you are a member/ fan of. However, now you’ll also automatically see in that list Pages that friends are members/ fans of, as well as connections of friends and other “globally relevant results.
Dieses Tool hat für einen Tourismusmarketer wie immer zwei Seiten.
Positiv: Your own fan page / group is probably similar to potential customers (one is yes, "friends") displayed instead. This is the chance to come into contact with customers can be much higher.
Negative: For most users it is really only on page 2, no matter how relevant it actually would be for the search. This is possibly in further stages of this social search (see the fundamental contribution to the Facebook blog: http://www.facebook.com/notes/facebook-engineering/intro-to-facebook-search) different.
consequence: Extensive expansion of the fan base or group membership is based on achieving viral effects can be.
And who is not even on FB ...
Photo cc "il bacio by eye of einstein"
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