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BOOT: Interview with TripAdvisor VP Adam Medros on Trip Friends and life in a Facebook world

BOOT: What is like being tied to Facebook? Must be hard and challenging to give up so much control to them?

Medros of TripAdvisor: Without a doubt (a challenge to be tied to the Facebook experience). The benefits are clear but also a number of dependencies we have to manage:

1. General dependency: What would we do if Facebook build their own travel Q&A product? We can't worry about it as we can't stop something like that happening and it would go against public claims by Facebook to be independent;
2. API dependencies : Facebook have a tendency to change features and the API often. For example app notification went away and was never replaced; and
   
3. Down Time dependency: What happens if the Facebook API has down time? Figuring out how to message to users when there is latency not coming from you.

Despite this we need Facebook. We tried to build a version of Trip Friends on our own a few years ago - did not take off because consumers did not want to maintain another social network.

via connect.phocuswright.com

Tim Hughes of The BOOT - The Business of Online Travel has this interesting interview. More on his blog ( http://tims-boot.blogspot.com/2010/08/tripadvisor-sessions-talking-to.html) .

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